The initial question was whether the market in the DACH region is large enough to sell DNA analyses for dogs in large volumes. Within a few months I created a market analysis, a MVP and a modern online shop with an attached automated shipping process. Furthermore, various social media campaigns and SEO techniques were used to boost interest in DNA analysis for dogs.

After only three months, DoggoDNA was transformed into a stable business, which is already break-even.

2019: Foundation
Startup, Marketing, Product, Supply Chain, Business Dev
PHP, MySQL, React, Liquid (Shopify)
Project Link: - der DNA Test Hund